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WEB DESIGN AND DEVELOPMENT

When it comes to website design, we tend to be more practical than most. That’s not to say we don’t do award-winning work, we do. However, our design process includes more than just pretty pictures.

We take a look at the elements of the business that matter most: Brand, Business Needs, Target Audience, Content, and Function. Using what we know for each of these elements, we design a site that will not only be beautiful, but will perform for your business. We call this process “Design Logic.” It ensures that your website will have the tools, content, and functionality it needs, while not confusing users with unexpected features or functionality.

We determine messaging and craft content to be on-target at each phase of development, ensuring site visitors encounter the experience they deserve.

 

WEB DESIGN PROCESS

Designing websites for larger organizations often involves multiple departments, stakeholders and managers.

Our goal with any website design is to ensure that it works with the users of the website. Whether the goal is increasing e-commerce sales, educating customers, supporting sales staff, or providing information for distributors, our experienced web designers will work with you to not only design a beautiful site, but make recommendations for tools that will support your goals.

Our website design process can include multiple steps, depending on the complexity of the project:

  1. Initial meetings with key stakeholders
  2. Interviews with key clients
  3. Interviews with key employees
  4. Existing content audit
  5. Brainstorming ideas with your internal teams
  6. Initial homepage comps for review (mobile-first or desktop depending on client audience)
  7. Review/Refinement/Approval of homepage designs
  8. Sub-page template designs
  9. Final approvals for production

WEB DEVELOPMENT PROCESS

Web development is where we really excel. We have the expertise and experience to develop a wide range of functionality. We have built custom inquiry handling systems, custom calculators, custom payment gateways, custom content management systems and more.

Our website development process includes the following steps:

  1. Conversions of Designs to optimized HTML
  2. Development of CSS for mobile and desktop
  3. Integration with Content Management System (Usually WordPress or Drupal)
  4. Custom Programming
  5. Content Integration
  6. Website review on our development servers
  7. Implementation of updates
  8. Final website review
  9. Launch of new website

DON’T FORGET HOSTING

Hosting is an often overlooked and under-thought element of a website, however it can have a major impact on your business. Slow websites can rank worse in search engine results and lax security can lead to your site getting hacked. Learn more about our hosting and WordPress Security.