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DIGITAL MARKETING OVERVIEW

SEM Rush Agency Partner Digital marketing is a broad term that includes any online marketing efforts. Typically, it includes Search Engine Advertising (Google Ads), Search Engine Optimization (SEO), Display Advertising (banners), Video Advertising, Social Media Advertising, and Mobile Advertising.

Each of these categories includes a lot of different capabilities, which can be utilized to develop a comprehensive digital marketing campaign. Most of the time, we prioritize campaigns for our clients in the following way:

  1. Search Engine Advertising
  2. Social Media Advertising
  3. Search Engine Optimization
  4. Video Advertising
  5. Email Marketing
  6. Display Advertising
  7. Mobile Advertising

Of course, everything depends on the goals we have established with our clients.

For a more in-depth description of the various digital marketing tactics, download our Guide to Digital Marketing for B2B.

 

Search Engine Optimization

Our search engine optimization process includes a thourough analysis of your website and your competion. Using this information, we develop a plan for both on-site and off-site optimization. On-site search optimization includes all of the technical elements of the website: content, tags, naming, images, video, speed, responsiveness, etc. Off-site includes competive research and link-building campaigns to help position your site higher in the search engine results pages.

Search Engine Advertising

Search advertising is a huge element of digital marketing and includes tons of opportunity. Search engine advertising at its core is displaying ads when someone searches for a specific term. We typically start with Google campaigns and then branch out depending on a client’s specific needs and budgets.

Search engine advertising might not be right for you if you’re trying to launch a new product that nobody is searching for. Also, make sure your campaign terms are as tight as possible to avoid wasting money. To learn more, download our Digital Marketing Guide.

Social Media Advertising

Social media advertising includes advertising on the various social platforms, including Facebook, Instagram, LinkedIn and Twitter. These campaigns can be very specifically targeted making them an extremely efficient marketing channel. That being said, you also need to keep your creative fresh to ensure that your messaging continues to resonate with your targeted audiences.

Video Advertising

Video can be a great option if you have content. But it can be a difficult option if you don’t. We work with clients to help determine if a video strategy makes sense. If so, we leverage the assets in paid placements as well as in social media and throughout the clients website.

Email Marketing

We typically recommend that clients cultivate their own lists and develop content on a regular basis to ensure that their customers and potential customers are kept up to date with the latest information. There are some reputable sources to purchase lists which can be effective for consumer marketing, but tend to be a little less effective on the B2B side.

Display Advertising

Display advertising is using banners on sites throughout the internet that help provide brand awareness as well as traffic to your website. We utilize display advertising strategically in re-marketing campaigns as well as for overall branding.

Want to know what we DON’T recommend doing with display ads? Download our Digital Marketing Guide.

Mobile Advertising

While all of the above tactics are often consumed on mobile devices, there are some mobile-specific advertising opportunities. These opportunities include SMS messaging campaigns, geo-fencing, and other tactics to help target specific users on their mobile devices.