Change is a constant in the world of digital marketing and analytics. With the release of Google Analytics 4 (GA4), marketers and analysts are confronted with a host of new features and updates. While change can be refreshing and offer improved functionality, it can also be incredibly frustrating, especially when some beloved features are altered […]

As the digital landscape continues to evolve, optimizing your website’s search engine visibility remains a critical component of any successful online strategy. Understanding how to measure the effectiveness of your SEO efforts is essential for tracking progress and making data-driven decisions. Below are some of the key metrics we look at when measuring SEO effectiveness. […]

As a mid-sized company, it’s important to have a strong online presence in order to reach new customers and stay competitive in today’s market. A well-designed and user-friendly website can help you achieve this goal, and there are a few key considerations to keep in mind when developing a website for your mid-sized company. Understanding […]

TLDR; Headlines: Up to 5, 30 characters each Descriptions: Up to 5, 90 characters each Logo: Up to 5, at least one horizontal and one vertical Images: Up to 15, at least one horizontal and one vertical   Headlines You can upload up to 5 different headlines, of 30 characters each for your responsive display […]

A brief overview of cryptocurrencies and web 3. I’ve tried to keep it at a high level but with enough depth so you can understand it’s potential in your life and business.   The progression – Web 1, 2 and 3   I’ve been on the internet for a long time! My first time connecting […]

There are a couple of things that small businesses need to consider when building their first website. Before they even get to the building phase, they should understand who their audience is and the purpose of the website. Is it a retail customer (a specific demographic?), other businesses, a certain type of professional, or some other […]

Data about the recent PPP loans was released today. We downloaded it and took a quick look at it. While the company names were only provided for companies who received greater than $150k, that was still 661,218 small businesses. A couple notable points. California by far received the most loans at 87,689. Texas, New York, […]

Let’s explore the factors that comprise web hosting, what your particular website requires to run optimally, and what services are available to help you make the most prudent choice for your customers and for your bottom line.

This is a page to show how the Google translate widget works on a website. Google no longer provides new access to Google Translate for websites. They prefer you utilize the chrome translation function. If you’re thinking about using the Google Translate widget, you can implement it by going to the Google Translate page, clicking […]

There are a lot of people out there with at least a little knowledge of how to get a website up and running. Many can do it on the cheap — and if you’re family, they may even do it for the incredibly low price of free. They may be able to hook you up […]

The features your website offers will determine how much professional assistance you’ll require to create your presence on the Internet. Even if your website is entirely a leave-it-to-the-experts job, you’ll want to have a basic understanding of the terms used in web design. As Web developers, we often throw around terms in meetings that our […]

What You Need to Know and What Your Designer Will Handle As a business owner, you can’t afford to focus all your time and energy on web design: you’ve got to hustle to find customers, handle your accounting and manage all the different parts of your company. That doesn’t mean that you can get away […]

Redoing your website and print branding can refresh your business’ image and help you attract new customers — but such changes can be less beneficial for your existing customers. When you’ve invested time and money into creating a brand, updating it can make your business less recognizable to your clients, as well as lead them […]

A website makes an immediate and lasting impression on customers as to a business’ overall mission, personality and trustworthiness. A website that makes customers feel safe and welcome is a champion for a business’ reputation. Does your business website foster a sense of trust in your customers? Whether your business is represented by your website […]

It’s not just the marketing staff who can reach out to customers these days: any one of your employees may have a Facebook account, a blog or a presence on various sites out there. Depending on your employees, that can be a very good thing or a very bad thing. The Problem with Social Media […]

Everyone is excited about the power and influence of social media. Technology has facilitated a way for people to conduct real-time conversations from across the room and across the globe. Social media represents the opportunity for you to spread the word about your business to a huge and interested audience with ease and at your […]

PowerConnect allows financial professionals to search through multiple transcripts simultaneously, making their jobs more efficient and allowing them to easily track changes from one transcript to the next, across multiple companies and quarters. We created this video to provide a high level overview explaining the concept since the idea is new to many people. The […]

For most websites, the number of visitors using mobile devices — smart phones, iPads and similar gadgets — is on the rise.

The thought of paying for all the bells and whistles that go along with having a website can seem painful, but there are a few things that you can look at to help save money in the long run.

We believe in providing the best possible hosting service at WalkerTek. To accomplish this we have an enterprise infrastructure which provides the best possible performance for your site. Below are some of the steps we take to ensure this performance.

An email newsletter can be one of the most effective methods of online promotion — but you have to get names on your list for a newsletter to be truly useful.